Besides advertising activities, direct contact with end-consumers are definitely another way to optimize marketing objectives. A very well trained and dynamic team insures the link between the end consumer and the company through:
1- Animations in Retail Outlets: Covering a simple guidance or information on a specific product (Consultancy) as well as special promotional activities to push sales or trials.
Other animation events could be organizing special consumer circles to introduce new concepts/products or enhance exchange of information with loyal consumers within these quality circles.
2- Marketing surveys related to our products, and their usage formulation… in order to elaborate and continuously enhance the existing product and its image. Marketing surveys can also cover new products that could be launched in the future, in order to get a better idea regarding the market volume, opportunities...
