A world of indulgence awaited guests and visitors at the Cosmal Cosmetics 09 stand during the In-Shape Beauty, Health and Fitness Expo, during October 2009 at Biel in Beirut. The stand included a dazzling path of pure beauty where devotees were introduced to Cosmal Cosmetics’ all-round care for hair and body. Moreover, a campaign was launched to find the brand’s next ambassador with winners given the exclusive chance of an interview and photo shoot with Magma in our upcoming issue. Other activities and animation included professional scalp massages, beauty tips and prize-giving draws.

Also focusing on the professional side of beauty, Sebastian Professional presented its latest products that fall within the brand’s re-invention; while Wella Professionals displayed its latest care and styling products along with a hair and scalp diagnosis by a specialized hair scan machine. Wella Professionals also organized a catwalk showcasing the latest styles created by select Lebanese hairstylists.