In an event that dazzled the hair design community, Sebastian Professional launched its new brand assortment at the Art Lounge in Beirut in October 2009. To celebrate the occasion, 30 select hair stylists were invited to experience firsthand Sebastian Professional’s fashion-forward and high-end products. The guests were also introduced to the latest and hottest hair style trends created by Shay Dempsey, International Ambassador for Sebastian Professional, through an exclusive hair show appropriately called ‘Fearless Hair Fashion’. The celebration ended on a high note with the cutting of a cake and a delectable feast catered by Chocolat Milano. Sebastian Professional is the brand of choice for top hair salons that are trendsetting, innovative and creative.